Words Latoya P. Henry

In their first collaboration series, ØDD’s founder and designer Judson Harmon teams up with artist Jason Akira Somma to create ØDD’s FW13 Campaign, "People Have Weapons". In this three min short film, the techniques reference an installation Somma created for ØDD’s storefront, which manipulates and transform people in real time, utilizing a “rolling shutter” effect. Concentrating on the surreal nature of distortions.

"Overall I wanted the video to have a feeling that washes over you, and at times feel voyeuristic while looking into a world that isn't ours.  I wanted to respect where the collection inspiration was coming from while simultaneously not being to didactic."

Though the film possesses an eerie yet captivating nature, Somma and Harmon thoughtfully executed the vision of “Retrofuturism”, placing intense detailing into the collection and film. What’s most fascinating, you’re hypnotized by fusion of technology and garments. We’re waiting to see what’s next in the near future between Artist Somma and designer Harmon.