R O O M E U R

Two young women walked side by side on a street in Tel Aviv, pushing strollers and making plans. They had both become new mothers in the past year, and as any mom will tell you, parenthood is a full time job. And then there was their other full time job - co-designers of their high end womenswear brand, Roomeur. Hagit Kassif and Omer Poizner had a collection to design, and between sleepless nights and diaper changes, they discussed what they wanted to do next. What they really needed, of course, was a vacation.

            “But we couldn’t actually go anywhere,” said Kassif, who spoke to us on behalf of Roomeur, “So we decided to take a virtual vacation.” The destination: Madagascar. The duo sat down at a computer and went to Google, pulling up image after image of lush, faraway landscapes. After a while, they noticed that their screen was now not only covered in a flurry of rain forests and coastlines, but the overlapping shapes and lines each window was contained in. Continue Reading...