After generating positive reactions for their cultural driven designs. LRNCE inventive style completely transformed the perspective of traditional tribe rituals and cults. Pieces only seen as souvenir items, and trendy designs accented on garments for a season, eventually received much needed praise for the significance behind the traditional expertise.

Marrakech, Morocco-based label is a brand that found a new direction on approaching traditional artistry with a modern quirk.  It’s founder designer Laurence Leenaert, alters the perception of tribal and cult pieces. Illustrating the sophistication of quality tribal craftsmanship and textures. LRNCE celebrates the construction of traditional styled accessories and textiles infused with compelling traits.

Leenaert's design technique incorporates Moroccan art classics delivered with a contemporary flair. It’s common for designers to get traditional references and label them their own. For LRNCE the foundation remains the same, combined with the designer’s interpretations. In collaboration with artists from different artistry backgrounds, the production stages also effect how Leenaert begins a design concept. LRNCE blending of materials transforms understated style into brilliant garments and home décor that inspires love for traditional characteristics with an exceptional edge.