Pronounced as the “One to watch” by several leading publications, South African born Daniella Kallmeyer translates her background in the art and theater into a formidable array of smart sportswear options. Her effortlessly designed clothes are always chic and affordable, a combination rarely seen in high price driven designer clothing. I met with Daniella backstage at her F/W 2013 presentation and had a chance to ask a few questions about her namesake brand.

Irina Romashevskaya: What was the inspiration for your F/W 2013 collection?

Daniella Kallmeyer: My inspiration for this collection was a story of a woman in her different forms: strong, androgynous and feminine. I imagined all of my fashion muses meeting together in a parallel universe. Some of them are from Old Hollywood, some are from the present, and some from the future. These women are meeting on the high ground in the Swiss alps, and they are defining the style. So, this collection is the story of who these people are and the story of them meeting together.

IR: I know that you design accessories as well as clothing. What part do accessories play in your design process?

DK: We start with clothing and then complement it with matching accessories and shoes. But the accessories are done mostly for the styling of the look. We already designed what we wanted, so when we start putting the outfits together it’s pretty easy to find what we are looking for.

IR: Where do you usually sell your clothing?

DK: I sell to about 15 different boutiques in the United States. And we are planning to expand into Europe and Asia this year. Continue Interview Here

Nu-Mode´ Magazine Interview Irina Romashevskaya

Directed/Shot/Edited by Matt Suter Steadycam Shooting and Asst Lighting by Mike Derario Lighting Design by Matt Suter Original Music by Kevin Blanchette "The Mad Psyentist" themadpsyentist.com